HARTLAND, WI, August 20, 2018 – OneTouchPoint (OTP), a leading marketing execution services provider backed by ICV Partners, today announced the appointment of Allison Dancy as chief marketing officer. Allison brings decades of experience and has a proven record of driving transformation and building high performing marketing organizations.
As a franchise owner, your goal is to grow your business by expanding into new locations while maintaining the integrity of your brand.
The franchisees in your network play a crucial role in your success. A well-performing franchise not only means more royalties, it also makes it easier to sell additional franchises and expand your reach. Word of mouth travels fast, so make sure the franchise experience is a good one.
By providing your franchises with top-down marketing support, you can help them get established in a new market, ensure that branding and messaging stays consistent and demonstrate that you are invested in their success.
Here are five key ways to provide marketing support.
Marketing Automation is a software application that allows you to plan and implement a highly personalized, multi-channel direct marketing campaign that tracks and scores lead activities.
LinkedIn, the largest B2B social media network, offers several paid advertising platforms to help businesses drive leads.
Sponsored Content, one of LinkedIn’s most popular paid advertising applications, pushes your social media posts to the news feed of targeted LinkedIn members.
Watch this short video to learn more about this highly targeted, B2B direct-response marketing tactic.