Direct Mail Sampling: 5 Reasons to Use SafeMailers

The best promotions are those that let customers experience products in their own hands. 

According to the Promotion Marketing Association, a whopping 75% of customers say they’ve become aware of a product through some sort of sample.

But while free samples usually conjure up images of grocery stores and mall kiosks, marketers may be surprised to learn they can attach a sample to their direct mail pieces too.

Direct mail sampling is a unique way to add value and generate awareness around a particular product. When done well, direct mail samplers deliver brand engagement motivating recipients to redeem coupons and make purchases.

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