QR Codes, which are two-dimensional bar codes, provide direct marketers with a powerful tool to integrate and measure traditional and digital media.
The best promotions are those that let customers experience products in their own hands.
According to the Promotion Marketing Association, a whopping 75% of customers say they’ve become aware of a product through some sort of sample.
But while free samples usually conjure up images of grocery stores and mall kiosks, marketers may be surprised to learn they can attach a sample to their direct mail pieces too.
Direct mail sampling is a unique way to add value and generate awareness around a particular product. When done well, direct mail samplers deliver brand engagement motivating recipients to redeem coupons and make purchases.