The idea behind Integrated Marketing Communications is simple: create a seamless brand experience for consumers across every channel. But until recently, making that a reality was anything but simple.
Without a tool built specifically for managing communications across channels, marketers often resort to building complex “franken-systems” forcing otherwise separate tools and platforms to “work together” as one.
In addition to being a management nightmare, these “solutions” are often incredibly fragile as each component evolves and grows separate of the others.
Thankfully, there are tools today designed to harmonize your brand across several channels without the hassle or the headache.
Let’s briefly revisit what integrated marketing communications encompass, outline its benefits, and highlight how new tools are making it much simpler (and cheaper) to achieve.