Trending: Single Source Solutions for Marketing Supply Chain

Managing the modern marketing supply chain is, at best, a difficult balancing act between end users, suppliers, systems, costs, and risks. At worst, it’s a logistical nightmare that can derail a great campaign before it gets off the ground. 

The problem at the center of most marketing supply chain issues is actually quite simple:

The demands on the modern marketing supply chain is simply too much for traditional management systems to handle.

Tools and processes that may have worked for years are proving ineffective at controlling the increasingly complex task of planning, producing and promoting marketing messages on a large scale.

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The Beginner’s Guide to Creating a Customer Intimacy Strategy

“Customer intimacy” is one of those terms that sounds great, but leaves you scratching your head when it comes time to act on it. 

There’s no denying consumers are hungry for more meaningful relationships with the brands they chose to engage, but even in 2016, many companies still struggle to define exactly what that relationship looks like and more specifically how to get there.

For those who are still hesitant to take that first step toward implementing a customer intimacy strategy themselves, we’ve broken down the basics of the strategy into three main components.

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