Blog Posts by Christie Kimbell

5 Marketing Tactics of Top Performing Franchisors

As a franchise owner, your goal is to grow your business by expanding into new locations while maintaining the integrity of your brand.

The franchisees in your network play a crucial role in your success. A well-performing franchise not only means more royalties, it also makes it easier to sell additional franchises and expand your reach. Word of mouth travels fast, so make sure the franchise experience is a good one.

By providing your franchises with top-down marketing support, you can help them get established in a new market, ensure that branding and messaging stays consistent and demonstrate that you are invested in their success.

Here are five key ways to provide marketing support.

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5 USPS Direct Mail Promotions to Take Advantage of in 2016

Each year, the U.S. Postal Service (USPS) offers a series of promotional programs to help companies improve ROI for their direct mail campaigns.

This year, the Postal Regulatory Commission (PRC) has green lighted five promotional programs throughout 2016. While this year’s schedule looks similar to last year’s, it’s important to consider the dates of these programs to plan your campaigns and submit your registrations on time. 

[4 Direct Mail Best Practices Everyone Should Be Using]

The chart below gives a general overview of the start and end dates for each promotion, broken up into first-class, standard and combined categories. We’ve also summarized some key details about each of the five programs below, along with links to their full descriptions if you’d like to learn more. 

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Integrating With SAP Ariba to Deliver Communications Faster

SAP Ariba, was one of the first major internet software and service companies to bring the procurement process online. Until then, procurement was primarily an offline task, involving mountains of paperwork and hours of wasted time shopping around for the right seller.

Today, SAP Ariba has become more than just a tool. It’s a community of companies all using its proprietary procurement software to make inter-enterprise commerce simpler and cheaper. 

But where SAP Ariba has succeeded in building an easier, more affordable enterprise marketplace, others are starting to explore ways to make the procurement process faster. 

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Trending: Single Source Solutions for Marketing Supply Chain

Managing the modern marketing supply chain is, at best, a difficult balancing act between end users, suppliers, systems, costs, and risks. At worst, it’s a logistical nightmare that can derail a great campaign before it gets off the ground. 

The problem at the center of most marketing supply chain issues is actually quite simple:

The demands on the modern marketing supply chain is simply too much for traditional management systems to handle.

Tools and processes that may have worked for years are proving ineffective at controlling the increasingly complex task of planning, producing and promoting marketing messages on a large scale.

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The Beginner’s Guide to Creating a Customer Intimacy Strategy

“Customer intimacy” is one of those terms that sounds great, but leaves you scratching your head when it comes time to act on it. 

There’s no denying consumers are hungry for more meaningful relationships with the brands they chose to engage, but even in 2016, many companies still struggle to define exactly what that relationship looks like and more specifically how to get there.

For those who are still hesitant to take that first step toward implementing a customer intimacy strategy themselves, we’ve broken down the basics of the strategy into three main components.

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A Simpler Approach to Integrated Marketing Communications

The idea behind Integrated Marketing Communications is simple: create a seamless brand experience for consumers across every channel. But until recently, making that a reality was anything but simple. 

Without a tool built specifically for managing communications across channels, marketers often resort to building complex “franken-systems” forcing otherwise separate tools and platforms to “work together” as one.

In addition to being a management nightmare, these “solutions” are often incredibly fragile as each component evolves and grows separate of the others. 

Thankfully, there are tools today designed to harmonize your brand across several channels without the hassle or the headache. 

Let’s briefly revisit what integrated marketing communications encompass, outline its benefits, and highlight how new tools are making it much simpler (and cheaper) to achieve.

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Happy Holidays from OneTouchPoint!

As the holiday season arrives, we find ourselves reflecting on the past year and all of those who have helped to shape OneTouchPoint into what it is today.

To our dedicated staff, we’d like to offer our sincere thanks for your commitment and wish you and your family a heartwarming relaxing fantastic holiday season.

To our partners, customers, and clients, we look back with appreciation for your loyalty and look forward to moving into the New Year together. 

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5 Reasons to Choose UV Printing

We love UV printing. It cures fast, it’s high quality, it’s durable and it’s flexible.

While there are many ways to print, few match UV’s speed-to-market, environmental impact and color quality.

UV Printing 101

Ultraviolet (UV) printing uses a different type of ink than conventional print methods.

Instead of liquid ink, UV printing uses a dual-state substance which stays in liquid form until it’s exposed to UV light. When the light is applied to the ink during printing, it cures and dries under the lights mounted on the press.

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4 Direct Mail Best Practices Everyone Should Be Using

These days, it’s fashionable to declare direct mail “dead.” In reality, however, nothing could be further from the truth.

While it’s true the number of direct mail pieces showing up in your mailbox is steadily declining––down from 176 billion in 2009 to 155.4 billion today––less mail only means more visibility for those who still take advantage of this extremely viable channel.

Despite the stigma of junk mail, research by a global marketing firm suggests 59% of Americans value direct mail for brand communication and 73% appreciate its convenience in the mailbox. Eight out of 10 homes sort through this mail daily.

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