5 USPS Direct Mail Promotions to Take Advantage of in 2016

Each year, the U.S. Postal Service (USPS) offers a series of promotional programs to help companies improve ROI for their direct mail campaigns.

This year, the Postal Regulatory Commission (PRC) has green lighted five promotional programs throughout 2016. While this year’s schedule looks similar to last year’s, it’s important to consider the dates of these programs to plan your campaigns and submit your registrations on time. 

[4 Direct Mail Best Practices Everyone Should Be Using]

The chart below gives a general overview of the start and end dates for each promotion, broken up into first-class, standard and combined categories. We’ve also summarized some key details about each of the five programs below, along with links to their full descriptions if you’d like to learn more. 

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Integrating With SAP Ariba to Deliver Communications Faster

SAP Ariba, was one of the first major internet software and service companies to bring the procurement process online. Until then, procurement was primarily an offline task, involving mountains of paperwork and hours of wasted time shopping around for the right seller.

Today, SAP Ariba has become more than just a tool. It’s a community of companies all using its proprietary procurement software to make inter-enterprise commerce simpler and cheaper. 

But where SAP Ariba has succeeded in building an easier, more affordable enterprise marketplace, others are starting to explore ways to make the procurement process faster. 

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Trending: Single Source Solutions for Marketing Supply Chain

Managing the modern marketing supply chain is, at best, a difficult balancing act between end users, suppliers, systems, costs, and risks. At worst, it’s a logistical nightmare that can derail a great campaign before it gets off the ground. 

The problem at the center of most marketing supply chain issues is actually quite simple:

The demands on the modern marketing supply chain is simply too much for traditional management systems to handle.

Tools and processes that may have worked for years are proving ineffective at controlling the increasingly complex task of planning, producing and promoting marketing messages on a large scale.

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A Simpler Approach to Integrated Marketing Communications

The idea behind Integrated Marketing Communications is simple: create a seamless brand experience for consumers across every channel. But until recently, making that a reality was anything but simple. 

Without a tool built specifically for managing communications across channels, marketers often resort to building complex “franken-systems” forcing otherwise separate tools and platforms to “work together” as one.

In addition to being a management nightmare, these “solutions” are often incredibly fragile as each component evolves and grows separate of the others. 

Thankfully, there are tools today designed to harmonize your brand across several channels without the hassle or the headache. 

Let’s briefly revisit what integrated marketing communications encompass, outline its benefits, and highlight how new tools are making it much simpler (and cheaper) to achieve.

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1:1 – The Formula For High ROI Multi-Channel Campaigns

ROI is a top concern for direct mail marketers. With new tools giving insight into what’s working and what’s not, as well as expanded capabilties to personalize mail pieces to individual recipients, it’s finally possible to apply a simple, repeatable formula to plan for the best ROI possible. Here’s the formula:

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Multichannel Marketing: 3 Reasons to Integrate Your Next Campaign

Marketing strategies used to be simple. Choose a channel and guide customers through the sales funnel stage-by-stage. Companies had complete control over the brand, the message and the buying process.

Today, however, things have changed––a lot.

With access to virtually endless amounts of information about the products and services we buy, control over the buying process has shifted almost completely to the consumer. As a result, people expect brands to not only engage them on multiple channels, but keep their message and brand experience consistent throughout.

Multichannel marketing tackles this growing challenge by giving customers what they want most: Choice––the choice to listen, engage, and ultimately buy what they want, the way they want.

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