The Beginner’s Guide to Creating a Customer Intimacy Strategy

“Customer intimacy” is one of those terms that sounds great, but leaves you scratching your head when it comes time to act on it. 

There’s no denying consumers are hungry for more meaningful relationships with the brands they chose to engage, but even in 2016, many companies still struggle to define exactly what that relationship looks like and more specifically how to get there.

For those who are still hesitant to take that first step toward implementing a customer intimacy strategy themselves, we’ve broken down the basics of the strategy into three main components.

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