5 Marketing Tactics of Top Performing Franchisors

As a franchise owner, your goal is to grow your business by expanding into new locations while maintaining the integrity of your brand.

The franchisees in your network play a crucial role in your success. A well-performing franchise not only means more royalties, it also makes it easier to sell additional franchises and expand your reach. Word of mouth travels fast, so make sure the franchise experience is a good one.

By providing your franchises with top-down marketing support, you can help them get established in a new market, ensure that branding and messaging stays consistent and demonstrate that you are invested in their success.

Here are five key ways to provide marketing support.

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Integrating With SAP Ariba to Deliver Communications Faster

SAP Ariba, was one of the first major internet software and service companies to bring the procurement process online. Until then, procurement was primarily an offline task, involving mountains of paperwork and hours of wasted time shopping around for the right seller.

Today, SAP Ariba has become more than just a tool. It’s a community of companies all using its proprietary procurement software to make inter-enterprise commerce simpler and cheaper. 

But where SAP Ariba has succeeded in building an easier, more affordable enterprise marketplace, others are starting to explore ways to make the procurement process faster. 

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Trending: Single Source Solutions for Marketing Supply Chain

Managing the modern marketing supply chain is, at best, a difficult balancing act between end users, suppliers, systems, costs, and risks. At worst, it’s a logistical nightmare that can derail a great campaign before it gets off the ground. 

The problem at the center of most marketing supply chain issues is actually quite simple:

The demands on the modern marketing supply chain is simply too much for traditional management systems to handle.

Tools and processes that may have worked for years are proving ineffective at controlling the increasingly complex task of planning, producing and promoting marketing messages on a large scale.

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A Simpler Approach to Integrated Marketing Communications

The idea behind Integrated Marketing Communications is simple: create a seamless brand experience for consumers across every channel. But until recently, making that a reality was anything but simple. 

Without a tool built specifically for managing communications across channels, marketers often resort to building complex “franken-systems” forcing otherwise separate tools and platforms to “work together” as one.

In addition to being a management nightmare, these “solutions” are often incredibly fragile as each component evolves and grows separate of the others. 

Thankfully, there are tools today designed to harmonize your brand across several channels without the hassle or the headache. 

Let’s briefly revisit what integrated marketing communications encompass, outline its benefits, and highlight how new tools are making it much simpler (and cheaper) to achieve.

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1:1 – The Formula For High ROI Multi-Channel Campaigns

ROI is a top concern for direct mail marketers. With new tools giving insight into what’s working and what’s not, as well as expanded capabilties to personalize mail pieces to individual recipients, it’s finally possible to apply a simple, repeatable formula to plan for the best ROI possible. Here’s the formula:

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6 Simple Ways to Combine Print and Social Media Marketing

Although they may seem like polar opposites, print and social media each have unique qualities that come together to create powerful multichannel campaigns.

Typically, the more channels you bring into a campaign, the tougher it is to keep your brand’s voice consistent between them. But with a few simple tips and tricks, it’s possible to leverage the offline benefits of print to drive online engagement on social media.

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Multichannel Marketing: 3 Reasons to Integrate Your Next Campaign

Marketing strategies used to be simple. Choose a channel and guide customers through the sales funnel stage-by-stage. Companies had complete control over the brand, the message and the buying process.

Today, however, things have changed––a lot.

With access to virtually endless amounts of information about the products and services we buy, control over the buying process has shifted almost completely to the consumer. As a result, people expect brands to not only engage them on multiple channels, but keep their message and brand experience consistent throughout.

Multichannel marketing tackles this growing challenge by giving customers what they want most: Choice––the choice to listen, engage, and ultimately buy what they want, the way they want.

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