5 USPS Direct Mail Promotions to Take Advantage of in 2016

Each year, the U.S. Postal Service (USPS) offers a series of promotional programs to help companies improve ROI for their direct mail campaigns.

This year, the Postal Regulatory Commission (PRC) has green lighted five promotional programs throughout 2016. While this year’s schedule looks similar to last year’s, it’s important to consider the dates of these programs to plan your campaigns and submit your registrations on time. 

[4 Direct Mail Best Practices Everyone Should Be Using]

The chart below gives a general overview of the start and end dates for each promotion, broken up into first-class, standard and combined categories. We’ve also summarized some key details about each of the five programs below, along with links to their full descriptions if you’d like to learn more. 

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Digital Transformation and the Paperless Myth

As a person responsible for a service that helps our clients go digital, it may come as a surprise that I think the often-discussed “paperless office” is a myth.

Despite paperless predictions dating back to the 1960’s, I can tell you with certainty that I have not encountered a single organization that has achieved this ideal in 2016––more than 50 years later.

Given we have the technology to digitize the entire human communications process, you may wonder why.

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Trending: Single Source Solutions for Marketing Supply Chain

Managing the modern marketing supply chain is, at best, a difficult balancing act between end users, suppliers, systems, costs, and risks. At worst, it’s a logistical nightmare that can derail a great campaign before it gets off the ground. 

The problem at the center of most marketing supply chain issues is actually quite simple:

The demands on the modern marketing supply chain is simply too much for traditional management systems to handle.

Tools and processes that may have worked for years are proving ineffective at controlling the increasingly complex task of planning, producing and promoting marketing messages on a large scale.

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5 Reasons to Choose UV Printing

We love UV printing. It cures fast, it’s high quality, it’s durable and it’s flexible.

While there are many ways to print, few match UV’s speed-to-market, environmental impact and color quality.

UV Printing 101

Ultraviolet (UV) printing uses a different type of ink than conventional print methods.

Instead of liquid ink, UV printing uses a dual-state substance which stays in liquid form until it’s exposed to UV light. When the light is applied to the ink during printing, it cures and dries under the lights mounted on the press.

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4 Direct Mail Best Practices Everyone Should Be Using

These days, it’s fashionable to declare direct mail “dead.” In reality, however, nothing could be further from the truth.

While it’s true the number of direct mail pieces showing up in your mailbox is steadily declining––down from 176 billion in 2009 to 155.4 billion today––less mail only means more visibility for those who still take advantage of this extremely viable channel.

Despite the stigma of junk mail, research by a global marketing firm suggests 59% of Americans value direct mail for brand communication and 73% appreciate its convenience in the mailbox. Eight out of 10 homes sort through this mail daily.

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1:1 – The Formula For High ROI Multi-Channel Campaigns

ROI is a top concern for direct mail marketers. With new tools giving insight into what’s working and what’s not, as well as expanded capabilties to personalize mail pieces to individual recipients, it’s finally possible to apply a simple, repeatable formula to plan for the best ROI possible. Here’s the formula:

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6 Simple Ways to Combine Print and Social Media Marketing

Although they may seem like polar opposites, print and social media each have unique qualities that come together to create powerful multichannel campaigns.

Typically, the more channels you bring into a campaign, the tougher it is to keep your brand’s voice consistent between them. But with a few simple tips and tricks, it’s possible to leverage the offline benefits of print to drive online engagement on social media.

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