Strategies for Building Customer Intimacy

November 14th, 2015 2:00 ET

Savvy marketers are looking for techniques to build out customer intimacy. Through personalized 1:1 communications and technology - they are showing customers that they understand, can even anticipate, what they want, how they want it, and when they want it. In this webinar, we will discuss:

  • The meaning of customer intimacy
  • How to leverage data to attract new customers
  • How to use technology to deliver on insights
  • Where it’s Working: Case Study
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Why Customers Buy? Creating Campaigns that Perform

January 13th, 2016 2:00 ET

How do you get customers to buy? Learn the 7 principles that engage prospects and generate interest. Evaluate which approach will work best for your company and learn simple tactics that can help you connect with customers and accelerate your sales growth. This webinar covers:

  • Why emotion is important in selling
  • The 7 principles that generate prospect interest
  • Translating insight into action
  • Where it’s Working: Company Case Studies
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The OneTouchPoint Model: Helping U.Connect with Customers & Prospect

April 13th, 2016 2:00 ET

You have data on your customers, but how do you effectively use it to drive better results. Join us as we walk through an overview of OneTouchPoint’s U.Connect tool and see how companies like yours are using the capabilities to streamline their communication processes - saving money while growing their business. Learn:

  • Prospect & Customer Communication Consumption Habits
  • The difference between multi-channel and omni-channel
  • How to integrate your data into your campaigns
  • The Power of Putting Marketing Capabilities in Sales Reps hands
  • Win-Win: Cost Savings & Results
  • Where it’s Working: Company Case Studies
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Get Personal: How 1:1 Marketing is Being Used to Drive Engagement & Response

July 13th, 2016 2:00 ET

Customization has gone mainstream, today customers can personalize everything from their candy to their tennis shoes. For companies, the bar has been raised. Prospects and customers want information that is personal, relevant, and available across channels. Easy to say but harder to deliver, in this webinar learn:

  • The Customer Experience Paradigm Shift
  • 3 Essential Data Models every company needs
  • The ROI of 1:1
  • How to put your data into action
  • Where it’s Working: Company Case Studies
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