Direct Marketing

Deliver Strategic Multi-Channel Direct Marketing Campaigns from a Single Source

We take an integrated approach to direct marketing.

Our end-to-end marketing services encompass strategy, message development, database management, creative execution and media support, providing a single-source solution to virtually any direct marketing application. Our unique approach enhances the performance of your direct marketing campaigns, producing measurable results time and time again.

Direct Marketing from OneTouchPoint on Vimeo.

Looking for more information?

Get in Touch

 

Not ready to start a project, but still want to learn how to incorporate digital marketing into your direct mail efforts? Download our free whitepaper - Four ways to enhance direct mail performance with digital media. 

Download the Whitepaper

Direct Marketing Services

Strategic Campaign Planning

Successful campaigns begin with customer insight. Our process starts with market and prospect data to optimize the strategic approach and execution.

Creative Services

From campaign concepts to graphic design, we deliver compelling creative work across multiple channels.

Media Services

Implement and integrate multiple media platforms to build awareness and boost response rates.

Data Management Services

Leverage the power of data with list procurement, data preparation, expert analysis and reporting.

Print Production

Give your message real-world presence with our sheet-fed, web, and digital print capabilities.

Mail Processing

We process over 150 million mail pieces each year, offering today's most advanced mail technology, including intelligent inserting, inkjetting, and variable processing.

Fulfillment

When your direct marketing campaign requires fulfillment of an offer, our commercial kitting and fulfillment services ensure your packages are processed on time and cost effectively.

How direct marketing makes a difference

It drives
action

  • 40% of consumers try new businesses after receiving direct mail.
  • Young adults 24 years and younger are among the most direct mail responsive.
  • 92% of young shoppers say they prefer direct mail for making purchasing decisions.

It builds relationships

  • 70% of Americans say mail is more personal than the Internet.
  • 56% of customers find print marketing to be the most trustworthy type of marketing.
  • Over half of U.S. and Canadian respondents like getting mail from brands about new products.

It delivers bottom-line results

  • U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300% return.
  • Some marketers, such as retailers, are seeing dramatically higher response to their direct mail than in the 1980s.
  • On average, direct mail advertising gives a business a 13 to 1 return on investment.