Direct Marketing

Deliver Strategic Multi-Channel Direct Marketing Campaigns from a Single Source

We take an integrated approach to direct marketing.

Our end-to-end marketing services encompass strategic planning, message development, database management, creative execution, media support, printing and mail processing: providing a single-source solution to virtually any direct marketing application. Our unique approach enhances the performance of your direct marketing campaigns, producing measurable results.

Direct Marketing from OneTouchPoint on Vimeo.

Direct Marketing Services

Strategic Planning & Analysis

Strategic, results-driven plans to reach your target audiences and achieve your marketing objectives; review and analyze results to enhance campaign performance.

Creative Services

Strategic concepting, message development and imagery selection that resonates with the target audiences and designed to elicit responses across multiple media.

Media Services

Strategy-based media planning and management to build brand awareness and lift response rates.

Marketing Automation

Marketing software to drive integrated and personalized multi-channel direct marketing campaigns – direct mail, email, social media, online media and web landing pages.

Data Management Services

Full service data management: List research and procurement; data hygiene and preparation; data security.

Print Production

Complete printing and finishing capabilities: offset, digital and web presses; cutting, folding & stitching.

Mail Processing

Complete mail processing services: inkjetting, bar coding, inserting, intelligent inserting, NCOA & CASS certification, tabbing, and metering.

Fulfillment

Turnkey fulfillment services: pick-pack-ship to fulfill responses; inventory management

Looking for more information?

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Learn more about tactics, technology and trends in direct marketing by viewing our DM You video blogs. 

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Not ready to start a project, but still want to learn how to incorporate digital marketing into your direct mail efforts? Download our free whitepaper - Four ways to enhance direct mail performance with digital media. 

Download the Whitepaper

How direct marketing makes a difference

It drives
action

  • 40% of consumers try new businesses after receiving direct mail.
  • Young adults 24 years and younger are among the most direct mail responsive.
  • 92% of young shoppers say they prefer direct mail for making purchasing decisions.

It builds relationships

  • 70% of Americans say mail is more personal than the Internet.
  • 56% of customers find print marketing to be the most trustworthy type of marketing.
  • Over half of U.S. and Canadian respondents like getting mail from brands about new products.

It delivers bottom-line results

  • U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300% return.
  • Some marketers, such as retailers, are seeing dramatically higher response to their direct mail than in the 1980s.
  • On average, direct mail advertising gives a business a 13 to 1 return on investment.