Multichannel Marketing: 3 Reasons to Integrate Your Next Campaign

Marketing strategies used to be simple. Choose a channel and guide customers through the sales funnel stage-by-stage. Companies had complete control over the brand, the message and the buying process.

Today, however, things have changed––a lot.

With access to virtually endless amounts of information about the products and services we buy, control over the buying process has shifted almost completely to the consumer. As a result, people expect brands to not only engage them on multiple channels, but keep their message and brand experience consistent throughout.

Multichannel marketing tackles this growing challenge by giving customers what they want most: Choice––the choice to listen, engage, and ultimately buy what they want, the way they want.

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Print or Digital? How to Pick the Right Channel for Your Campaign

With smart devices sitting in our pockets and strapped to our wrists, there’s no denying digital media has a huge effect on the way we live and interact with brands every day.

But despite what many businesses see as a complete shift from paper to pixels, print is not going away anytime soon. In fact, the numbers tell us just the opposite. Cluttered inboxes and the constant bombardment of messaging online has breathed new life into direct mail, giving consumers something they can see and touch––a refreshing alternative to the noisy web.

According to the Direct Marketing Fact Book, over half of consumers of all ages have made a purchase as a result of direct mail––a number that doesn’t seem to be changing anytime soon.

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