As a franchise owner, your goal is to grow your business by expanding into new locations while maintaining the integrity of your brand.
The franchisees in your network play a crucial role in your success. A well-performing franchise not only means more royalties, it also makes it easier to sell additional franchises and expand your reach. Word of mouth travels fast, so make sure the franchise experience is a good one.
By providing your franchises with top-down marketing support, you can help them get established in a new market, ensure that branding and messaging stays consistent and demonstrate that you are invested in their success.
Here are five key ways to provide marketing support.